Small Business Website Design
Custom websites for small businesses nationwide.
Explore the service →Founder-led studio · Gainesville, Florida · Working nationwide
Custom websites.
Built for your business.
Custom website design for small businesses across the United States. Make your business easier to trust, your offer easier to understand, and the next step easier to take.
Get a website proposal ↗︎Website projects from $1,500 · Work directly with Tyler Evans
STRATEGY ✦ BRAND ✦ WEB ✦ ECOMMERCE ✦ CAMPAIGNS ✦ SYSTEMS ✦ AUTOMATION ✦ STRATEGY ✦ BRAND ✦ WEB ✦ ECOMMERCE ✦ CAMPAIGNS ✦ SYSTEMS ✦ AUTOMATION ✦
Need a better website?
A website built
to turn attention
into business.
Your site should explain what you do, show why you’re worth choosing, and make contacting you obvious. We build around those three jobs.
For service businesses, independent brands and growing shops that have outgrown their current site—or need their first proper one.
Get a website proposal ↗︎Explore the work ↓01 / Selected work
Made to
move.
Not decoration. Not activity for activity's sake. We build things that make a business easier to understand, trust and choose.
01 — LIVE PROJECT
02 — LIVE LANDING PAGE / COMMERCE IN DEVELOPMENT
03 — LIVE PROJECT
LabDashers
A cohesive brand, website and booking experience for a new mobile blood draw service.
Down to Earth
A focused digital home for the boutique, with a fuller shopping experience in development.
Evans Outdoor Ops
A recognizable service brand with a clear route from local interest to a quote request.
Website services · Nationwide
Built around
your business.
Explore custom website design, redesigns and ecommerce projects. Work directly with a founder-led studio wherever your business is based in the United States.
Website Redesign for Small Businesses
Give your existing website a clearer direction.
Explore the service →Ecommerce Website Design
Make your products easier to explore and buy.
Explore the service →02 / In the lab
Still
building.
Active builds, prototypes and experiments. Clearly labeled because unfinished work can still show where we're headed.
In development
Out of the Orange & Blue
E-commerce · Shopify UX · Gainesville gifting experience. Complete build awaiting publication to its live domain.
In development
Jenny's of Prescott
Brand experience · Digital presence · Custom artwork. Website and illustrated identity for an Arizona cleaning service.
Concept project ↗︎
Maddie
Artist commerce concept exploring storytelling, merchandise drops and creator-led product discovery.
03 / Field notes
More than
websites.
Selected campaign, social and brand creative across different businesses, audiences and visual identities.
Social creative · Brand contentRefined Designs
Refined Designs
by Natalie
Campaign creative · SocialGreen Tree
Green Tree
Construction
04 / How we think
Attention
isn't the goal.
Movement is.
01
Understand
Know the audience, the business and what is actually getting in the way.
02
Position
Give people a clear reason to understand, trust and choose you.
03
Build
Create the brand, message, site, campaign or system that does the job.
04
Measure
Look at what happened. Keep what works. Improve what doesn't.
05 / Capabilities
One studio.
Four directions.
01
Strategy
Positioning, audience, campaigns, go-to-market thinking and marketing direction.
02
Brand + Creative
Identity, messaging, graphic design, campaign creative and content systems.
03
Web + Digital
Websites, ecommerce, apps, portals and digital experiences built around action.
04
Growth Systems
Lead capture, automation, search visibility, analytics and follow-up systems.
Your website project
Clear scope.
A practical process.
We agree on deliverables, pricing and a realistic schedule before the project starts. Your launch date depends on scope, content readiness and feedback.
01 / DISCUSS
Share your goals
Send your current site, business goals, budget and ideal launch date.
02 / PLAN
Agree on the scope
Your proposal sets out pages, features, content responsibilities and project costs.
03 / BUILD
Review the work
Provide your logo, images, service details and timely feedback. We confirm what content help is included.
04 / LAUNCH
Get a handoff
We check the site and explain how to manage it. Ongoing hosting and support are scoped separately.
Before we start
Good questions.
Clear answers.
No obligation to hire us. Start with your business, your current site and what you want to improve.
Ask Tyler a question ↗︎What does a website cost?
Website projects start at $1,500. Many small-business builds fit between $1,500 and $2,500. Page count, content, commerce and integrations affect the final price. Your proposal sets out the scope and costs before you commit.
Can you improve my existing website?
Yes. Send your current URL and explain what isn’t working. We’ll help determine whether targeted improvements or a rebuild makes more sense.
How long does a project take?
Timing depends on scope, content readiness and feedback. We agree on a realistic schedule in your proposal. If you have a launch date, include it in your inquiry.
Do you handle content and search visibility?
We help structure your pages and clarify the message. Search foundations include descriptive titles, metadata and an organized site structure. Copywriting, ongoing SEO and content production can be scoped separately. Rankings and leads aren’t guaranteed.
What happens after launch?
You receive a practical handoff. Hosting, maintenance and ongoing improvements are available as separately scoped support. We explain any recurring platform or service costs in your proposal.
Do I have to book a call?
No. You can start and discuss your project by email. If a conversation would help, we can arrange one together.
06 / The studio
Small on purpose.
Founder-led. Strategy close to the work. No layers between the problem and the person solving it.
Northbound is led by Tyler Evans, a strategist and builder who works directly with clients. You work with the person shaping the strategy and overseeing the work — without layers of account management or a recycled agency playbook.
Our approach combines marketing, digital execution and audience-focused strategy to answer one question: what needs to move, and what do we build to move it?
Founder-ledStrategy firstCustom buildsClear communicationNo template theater
07 / Start somewhere
Ready for a
better website?
Tell us what you do and what your current website needs to do better. We’ll discuss fit, scope and pricing by email.
Send a proposal request →